Daniel Wellington came out of nowhere to be one of the top fashion watch brands you will find both on and offline today.

For me, they came to my attention a few years ago when my girlfriend got one for Christmas from her parents. Daniel who? I remember saying.

At first I was a little skeptical of a fashion watch brand with no history and no watch pedigree to speak of, but now, quite a few years later, both myself and my girlfriend are surprised by the quality of their watches. It’s as good as it was when she got it, save a few creases in the leather band, which of course is entirely normal.

What’s The Story With Daniel Wellington

The story goes, according to their website, that their creator met a man who loved matching old vintage watches together with NATO nylon bands to create a style that was both timeless and modern. Inspired by this man, who’s name was Daniel Welling, the founder Filip Tysander decided to create his own watches along these lines.

What you will find today is that all Daniel Wellington watches a super minimalistic, a little like Skagen, and all come in a very similar style. The face or band may vary a little, but you can quickly see it is a Daniel Wellington.

One of the best things they have done is to make swapping out the band very simple, which is perhaps inline with the idea of the man himself who liked wearing NATO nylon straps. Such straps require you to take of the one you get with the watch and to thread it through instead. Most people don’t know how, or can’t be bothered, so making it simple is important.

The Quality Of Daniel Wellington Watches

I must say I did not expect much when my girlfriend got her’s. But nearly 3 years later, it still looks as good as new.

Sure, it only has a quartz movement inside, and a mineral glass on top of the dial, but most people don’t need to spend thousands to get a fancy Rolex with an automatic movement and sapphire glass. That all costs a lot more money.

Instead, you get exactly what you need – a steel case, leather or NATO nylon strap, a reliable watch that won’t easily scratch or break (but is not a Casio G-Shock either, so don’t expect it to last while doing rough sports).

If you like elegant, and modern dress watches that go with almost any outfit, this is really a good choice. 

So, without going on any further about the brand, here are some of their more popular models…