Cheap & Affordable Swiss Watch Brands in 2019

Swiss made watch brands like Rolex, Omega and Philippe Patek are renowned throughout the world for their quality, longevity and luxury. However, most of us cannot afford the thousands of dollars required to buy one, right?

That leaves the less rich people, like you and me, with the question: what are the most affordable Swiss Made watches on the market today?

Well, the good news is, there are quite a lot of options. From super cheap and replaceable, to the more luxurious but not over the top priced brands.

So, in this detailed review I will show you, starting from the cheapest, what your options are.

Swiss Watch Brands By Price Category

Price Range Brand Links
Affordable 1. Swatch See Prices
2. Victorinox See Prices
Mid Range 3. Tissot See Prices
4. Certina See Prices
5. Hamilton See Prices
6. Torgoen See Prices
Higher End 7. TAG Heuer See Prices
8. Oris See Prices
9. Longines See Prices

1. Swatch

Swatch as a brand, has only been around since the 1980s, but they sure made a huge mark on the watch making industry. Super cheap and affordable, ultra-reliable and durable watches for everyday use. These watches normally range between 50 and 100 dollars.

I gave my mother one for a present a number of years ago. It was a watch intended to be used when she goes Dragon Boat racing (so it gets wet & not well treated). She showed it to me a few weeks ago and said it just “keeps on going”. It also looked like new.

Sure, these watches are mostly made of plastic and rubber, but the quartz movement inside runs like clockwork, literally. It keeps time well, runs for years and might even outlast you.

Swatches come in a huge range of shapes and colors and are very suited for casual and sports.

Swatch Men's Quartz in Navy Blue

One of the most popular modals in their range, you can easily see the simplicity and unique style of the Swatch in this model. Clear hour markers, bright colors and a simple day/date window at 3 o’clock

  • Swiss Quartz movement
  • Mineral glass
  • Day and date function
  • Plastic case and strap
  • Water resistant to 30m (99ft) - can get wet only
  • Case size: 41 x 7.2mm
Swatch Men's SUON700 Quartz Navy Blue Dial Plastic Date  Luminous Watch

Other Swatch Models

Swatch Unisex GN718 Originals Navy Blue Watch
Swatch Men's GN720 Analog Display Quartz White Watch
Swatch Women's GS124 Quartz Rainbow Dial Plastic Watch
Swatch WHITE CLASSINESS Ladies Watch SFK360

2. Victorinox Watches

Originally world-famous for their Swiss Army Knives, which many of us have somewhere in a drawer at home, Victorinox have rebranded themselves over the last decade as a producer of rock solid, quality travel gear and watches. If you come through Zurich airport you will see one of their branded stores on the way out of the arrivals and you can see the huge range of products they now produce.

Their watches range from the very simple and minimalistic, to the more classic diver and dress watches. They also have a range of watches called INOX which are built to be almost bullet proof. They have undergone so many crazy tests that it became part of the Victorinox advertising for the watches. You can see some of the videos here.

Victorinox also make some affordable Swiss automatic watches, as well as quality quartz options.

Victorinox Swiss Army Maverick Watch

Perhaps the most popular model they have sold, the Maverick is a unique diver’s watch that you can wear almost anywhere. It has some great features including an inner 24 hour time marker ring, a date window at 6 o’clock and a battery life indicator, which is a lifesaver I find.

Victorinox might not have been originally a watch making company, but they have quickly caught up with the big guns and are now producing top-notch watches you can keep wearing with pride for years to come.

  • Swiss Quartz movement
  • Scratch resistant triple-coated anti-reflective sapphire crystal
  • Day function, unidirectional dive bezel
  • 3 piece stainless steel band with safety clasp
  • Water resistant to 100m (330ft) - can't take diving
  • Case size: 43 x 10.9mm
Victorinox Swiss Army Maverick Stainless Steel Watch, 34mm, Black
victorinox maverick

Other Victorinox Models

Victorinox Swiss Army Men's I.N.O.X. Titanium Swiss-Quartz Watch with Leather Strap, Brown, 21 (Model: 241778)
Victorinox Swiss Army Men's 24001 Summit XLT Black Watch
Victorinox Men's 249087 Original XL Black Stainless Steel Watch
Victorinox Men's 249085 Original XL Swiss Quartz Watch With Black Nylon Band

3. Tissot

Absolutely oozing Swiss Watch history, Tissot have been around since 1853 (the date is even on their watches). They were founded in Le Locle, which is about as quintessentially “Swiss Watch” as you can get. It is the center of Swiss watch making in the Jura mountains.

Tissot are renowned for their elegant yet affordable Swiss watches, and they make a broad range of models from the simple white face with silver markers, to the more complex and sporty with chronograph. No matter which one you choose, these are the kind of watch that look stunning, yet don’t break the bank.

Tissot Couturier Black (T035.617.16.051.00)

Focusing on a popular Tissot Chronograph, this model blends their ability to create stunning, elegant watches with a modern brushed steel/leather combination and a chronograph.

With the typical 3 sub-dial (hour, min, sec) chornograph, but dominating the dial, this watch also has a subtle tachymetre on the bezel. It’s all black and steel coloring lends itself to almost any style- casual, work or a night on the town. 

  • Swiss Quartz movement
  • Sapphire crystal
  • 3 dial Chronometer with Tachymeter on the bezel and date function at 4 o'clock
  • Black leather with push-button clasp
  • Water resistant to 100m (330ft) - can't take diving
  • Case size: 41 x 10.9mm
TissotT035.617.16.051.00 Men's Couturier  Black Leather Swiss Quartz Watch with Black Dial

Other Tissot Models

Tissot Men's T063.610.16.037.00 Tradition Silver-Tone Stainless Steel Watch
Tissot Men's T063.617.16.037.00 Stainless Steel Tradition Watch with Textured Leather Band
Tissot Men's T067.417.21.051.00 T-Sport Textured Dial Stainless Steel Watch
Tissot Men's T0954171104700 Quickster Blue Watch

4. Certina

Not a name most people outside of Europe know, but Certina have been in the watch making game since 1888 when they opened their first factory, making movements, in Grenchen. They since expanded to a full watch maker and became part of the Swatch family in 1983.

Certina make a huge range of watches from quartz to automatic, and sporty to dress watches. They are more focused on sports watches since the introduction of the DS range (extreme shock and 200m water resistance). Of course, not all their watches have this rating or are intended for sports, but it is something they have become known for.

Certina DS Action Blue Dial

A classic mix of style and Certina’s DS rating, the Action Blue will certainly not disappoint. The stunningly radiant blue face will stand out in a crows, yet the simplicity and elegance of the triangular hour markers with the date window at 6 o’clock ensure this is a watch that you can wear out or to work as well. 

It comes built to last with a stainless steel band and case are of course made of medical grade stainless steel, a quartz movement that will run for years, and a face that is protected by sapphire crystal.

  • Swiss Quartz movement
  • Sapphire crystal
  • Date function at 6 o'clock
  • Stainless steel band with butterfly clasp
  • Water resistant to 200m (660ft)
  • Case size: 41 x 10.9mm
Certina DS Action Blue Dial Mens Watch C032.851.11.047.00

Other Certina Models

Certina DS Action Diver Powermatic 80
Certina - Men's Watch - Ds Podium Big Size Chrono Gmt - Ref. C0016391605700
Certina DS Sport Chronograph Black Dial Black Rubber Mens Watch C027.417.17.057.01
Certina Men's Quartz Watch C007-410-11-051-00

5. Hamilton

Originally an American owned company based in Lancaster, Pennsylvania, Hamilton is now a part of the huge Swatch brand of watches. That also means that their watches are now assembled in Switzerland and can bear the “Swiss Made” tag on their watches.

Hamilton have associated themselves a lot with both Aviation and movie stars over the years and have a few iconic watches that everyone seems to know. These include the Jazzmaster and the Khaki Field watches, both of which you would be happy to have in your watch collection.

Hamilton Khaki Field

Hamilton’s Khaki Field is a watch you will see mentioned a lot in the watch world. It is a solidly designed watch made with quality materials. What more can you ask?

It is the kind of watch you can wear as a daily beater that is reliable, affordable and will stand the test of time. It can be compared to it’s far cheaper counterpart the Timex Expedition, but let’s face it, this is Swiss quality.

Featuring an Swiss Automatic movement (on a sub-500 dollar watch!), scratch resistant sapphire glass,  100m water-resistance and a comfy brown leather band, this is a keeper for sure! And if you want to take it up a notch, you can even check out their Khaki Field King Auto which I recently reviewed, which is an affordable Swiss automatic watch almost anyone can afford.

  • Swiss Automatic (self-winding) movement
  • Sapphire crystal
  • Date function at 6 o'clock with inner 24hr time markers
  • Calfskin band with steel buckle
  • Water resistant to 100m (330 ft)
  • Case size: 42 x 10mm
Hamilton Men's H70555533 Khaki Field Stainless Steel Automatic Watch with Brown Leather Band

Other Hamilton Models

Hamilton Men's HML-H69419363 Khaki Field Green Strap Analog Hand wind Stainless Steel Watch
Hamilton Men's H32715551 Jazzmaster Viewmatic Silver Dial Watch
Hamilton Men's HML-H78455543 Khaki Analog Display Swiss Automatic Blue Watch
Hamilton Men Khaki Navy Scuba Auto watch

6. Torgoen

A relative newcomer on the market, and certainly not bearing the tradition and history of the likes of Tissot and Hamilton, Torgoen is still a brand worth checking out. They are actually a US based company founded by two aviators with 20 years of watch making experience. They decided to use Swiss movements in their watches, but, on top of that also make them there. So, they are are “Swiss Made”.

Their focus is on Aviator style watches, with easy to read faces that have a style that you will rarely see on watches today. So, for many people, including Richard Branson apparently, Torgeon’s style helps them stand out.

Torgoen T16 Swiss Chronograph Pilot Watch

A typical Torgeon style watch with the large arabic hour markers every 3 hours, this is a watch that looks absolutely stunning and unique. It is also a little on the large side for some at 44mm, so if you wrist is small, check out some of the other options from Torgeon instead.

It also features a 3 dial chronograph and a date window between 4 and 5 o’clock, so it is packed full of features. 

  • Swiss Rhonda Quartz movement
  • Sapphire crystal
  • Chronograph, Date function at 4-5 o'clock.
  • Italian leather band with steel buckle
  • Water resistant to 100m (330 ft)
  • Case size: 44 x 14mm
Torgoen T16 Blue Swiss Chronograph Pilot Watch | 44mm - Vintage Leather Strap ...

Other Torgoen Models

Torgoen T16 Cream Swiss Chronograph Pilot Watch - 44mm Dial - Vintage Leather Strap ...
Torgoen T25 Blue GMT Pilot Wrist Watch | 41mm - Vintage Leather Strap | Sapphire Crystal
Torgoen T38 Blue Swiss Made Automatic Watch | 44mm - Vintage Leather Strap | Sapphire Crystal
Torgoen Swiss Men's T20306 T20 Series Sport Analog Watch

7. TAG Heuer

Heading into the slightly more expensive brands, TAG Heuer watches are one of the more luxurious brands in this review. In fact, a few well known celebrities like Brad Pitt and Leonardo Di Caprio have been known to wear these watches, so you know these watches are worth their weight in gold. Even Adam Savage of Myth Busters has a TAG Heuer (ahem, copy) and Walt was given a classic (the Monaco) as a gift in Breaking Bad.

TAG Heuer is another of those brands that has also pushed the envelope in many areas of watch making in the past, and continues to do so today. They also heavily support the Formula 1 sport, which is obvious from their most popular watch below.

Tag Heuer Formula 1 Stainless Steel

Tag Heuer might not be as cheap as some of the other Swiss watches in this review, but they are top-notch luxury watches that are affordable. Most watches, including this popular Formula 1 model are just over one thousand dollars. Compare that to a Rolex which starts at 7000.

The only thing this watch is missing is an automatic movement, but for the rest it has 200m water resistance, a 3 dial chrono, a date window and a tachymetre. The black and sliver combination also exudes style with the matching large buttons, including the protected crown. The brushed steel band just tops it all off.

  • Swiss Quartz movement
  • Anti-reflective Sapphire crystal
  • Chronograph, Date function at 4 o'clock, Tachymetre bezel.
  • Stainless steel band
  • Water resistant to 200m (660 ft)
  • Case size: 43 x 12mm
Tag Heuer Men's 'Formula 1' Swiss Quartz Stainless Steel Dress Watch, Color:Silver-Toned (Model: CAZ1010.BA0842)

Other TAG Heuer Models

Tag Heuer Formula 1 Chronograph 43mm Mens Ref CAZ1014.BA0842
TAG Heuer Men's 'Formula 1' Swiss Quartz Stainless Steel Dress Watch, Color:Silver-Toned (Model: CAZ1011.BA0843)
TAG Heuer Men's WAY1110.FT8021 300 Aquaracer Stainless Steel Watch with Black Rubber Band
Tag Heuer Carrera Calibre 5 Black Dial Stainless Steel Mens Watch WAR201CBA0723

8. Oris

Another truly Swiss watch company dating back to the early 1900s, Oris was founded in the small town of Holstein near Basel. 

Being away from the other main watch making areas in the French part of Switzerland, Oris seems to always come up with their own ideas, parts and inventions. It got them into some trouble in the early years of watches, but today it is allowing them to push the boundaries of mechanical watches with such models as: an Aviator with mechanical altimeter and a dive watch with patented depth gauge, along with many others.

They may not be as renowned as Rolex, but Oris has some noteworthy watches that would make a great, and affordable addition to your watch collection.

Oris Aquis Date

One of Oris’ most popular watches is this stunning simple, yet elegant dive watch. Sure, it is “just another dive watch” but Oris have put their own touches to the watch. The date window is at 6 o’clock for starters, and it is rated to 300m water resistance, which is a great standard to see for a dive watch (read more about water resistance here). And, the face is very clean and easy to read.

There are quite a few options for this model including various bands (rubber and steel) as well as slight color variations (blue, black, black with red).

  • Swiss Automatic movement
  • Anti reflective sapphire crystal
  • Date function at 3 o'clock, unidirectional bezel
  • Stainless steel band, double locking
  • Water resistant to 300m (990 ft)
  • Case size: 43 x 13mm
Oris Aquis Date Mens Blue Dial Black Rubber Strap Automatic Watch 73376534155RS
Oris Aquis Black Dial Stainless Steel Men's Watch 73376534128MB

Other Oris Models

Oris Artelier Automatic Regulator Watch - Mens 40mm Analog Silver Face with Second Hand, Date and Sapphire Crystal - Stainless Steel Metal Band Self Winding Swiss Made Luxury Watches 749 7667 4051
Oris Classic Date Black Dial Stainless Steel Mens Watch 733-7578-4034MB
Oris Men's Artix Pointer Moon 42mm Brown Leather Band Steel Case Automatic Analog Watch 76176914051LS
Oris Men's Big Crown Swiss-Automatic Watch with Stainless-Steel Strap, Silver, 24 (Model: 73377054164MB)

9. Longines

Another Swatch group company that has a long watch making history, dating back to 1832 in the Jura region of Switzerland. Longines is all about luxury, and they are not cheap, but like TAG Heuer you will find a lot of their models around (above and below) the one thousand mark, so quite affordable for Swiss made watches.

This brand is known for the elegance and high quality engineering, so you will find quite a few watches in the thousands. However, on the lower end of the scale, some of these watches almost seem like a bargain. One such example is one of their classic dive watches pictured below. But, it is not the only one. Further down are some more of their affordable watches you can check out.

Longines Sport Collection Hydroconquest

Very reminiscent of the Rolex Submariner, the Hydroconquest is a very able divers watch with a 300m water resistance, something you won’t find very often.

The dial is classic black with sliver and white markers and hands, well lumed so they are visible in the dark. It is driver by a Swiss made automatic movement with 38 hours power reserve. The crown is also screw down, which is classic dive watch material, and well protected from accidental opening.

The all stainless steel body and band with a mostly brushed appearance finish off this masterpiece from Longines.

  • Swiss Quartz movement
  • Sapphire crystal
  • Date function at 3 o'clock, unidirectional bezel
  • Stainless steel band, double locking
  • Water resistant to 300m (990 ft)
  • Case size: 39 x 11.8mm
Longines Sport Collection Hydroconquest Mens Watch L3.641.4.56.6

Other Longines Models

Longines Heritage GMT Mens Watch L2.831.4.53.0
Longines L47092117 La Grand Classic in Steel and 18k Gold Ultra Thin Men's Watch
Longines HydroConquest Chronograph Black Dial Mens Watch L37434566
Longines Men's L3.674.4.50.0 Sports Legends Black Dial Watch